Baseline OS

Competitor Overview

Side-by-side comparison · Last updated Apr 29, 2026

Key Metrics

Metric Oasis Health Olive App Fig OnSkin
Category Food + Water Food Scanner Diet / Allergy Skincare
Est. Revenue $5.2M ARR (~$100K/wk) $8.4M ARR (Sensor Tower) $5M ARR $3M ARR
iOS Rating 4.9 ★ 4.81 ★ 4.7 ★ 4.7 ★
Users 100K+ 200K+ 1M+ 8M+
Pricing $6.99/mo $14.99/mo $5.99/mo $5.99/wk
Team Size 2 (founders) 4 14 ~391 (AIBY)
Funding Bootstrapped Bootstrapped $1.5M raised AIBY parent
Founded 2024 2024 2019 2022
HQ Dublin, IE LA, CA New York, NY Miami, FL
Product DB — 1M+ products 300K+ products 2M+ products

Social Followers

Platform Oasis Health Olive App Fig OnSkin
Instagram (Brand)
170K
@oasishealth.app
31K
@get_olive
85.9K
@foodisgoodco
109.6K
@onskin.app
Instagram (Founder)
79.5K
@buildwithcormac
—
17.9K
@tylerandhistummy
—
TikTok
113.1K
@oasis.app · 2.2M likes
—
@get_olive · new
27.4K
@figapp · 683K likes
10.7K
@onskin.app · 909K likes
Facebook
65K
@oasiswaterapp
622
@Olive-Holistic-Food-Scanner
10K
@foodisgoodco
2K
@onskinapp
X / Twitter
Low
@cormachayden_
Low
Founder accounts
Low
@cobbviously
Low
@onskin_app
Total Social Reach
427.6K
~31.6K
141.2K
+ 40M slideshow views
122.3K
Key insight: Oasis dominates total social reach (427.6K) thanks to founder-led IG + 65K Facebook page. Fig's 40M+ slideshow views dwarf everyone in raw impressions. OnSkin has 8M app users but only 122K social followers — heavily reliant on App Store + paid acquisition. Olive is significantly behind on social despite 200K+ app users and $8.4M ARR.

Instagram (Brand Account)

Oasis · @oasishealth.app 170K
OnSkin · @onskin.app 109.6K
Fig · @foodisgoodco 85.9K
Olive · @get_olive 31K

TikTok Followers

Oasis · @oasis.app 113.1K
Fig · @figapp 27.4K
OnSkin · @onskin.app 10.7K
Olive · @get_olive New

Competitive Positioning

Dimension Oasis Health Olive App Fig OnSkin
Primary Angle Lab-tested water & food safety Holistic food scoring Dietary restriction matching Cosmetic ingredient safety
Growth Engine Founder-led content + viral TikTok Creator program (Ecko Digital) Slideshow accounts + ambassadors (Roster) App Store optimization + paywall
Monetization $6.99/mo subscription $14.99/mo premium $5.99/mo freemium $5.99/wk aggressive paywall
Moat Independent lab testing data 1M product DB + restaurant data 2,800+ diets + allergy matching 15K scored ingredients + 2M products
Biggest Threat Founder dependency Accuracy concerns at scale Marketing efficiency at $5M ARR AIBY resource allocation
Baseline Edge Input→output health bridge Cory's 9M reach Creator-to-employee pipeline Food-first trust positioning

Estimated Annual Revenue

Olive App $8.4M ARR (Sensor Tower)
$700K/mo
Fig $5M ARR
$417K/mo
OnSkin $3M ARR
$250K/mo
Oasis Health $5.2M ARR (~$100K/wk)
$433K/mo

Paywall Strategy

Soft Paywall Oasis
$47.99/yr
~$4.00/mo
Free: Scanning, search, core features
Gated: Scan history, search history
Post-onboarding paywall — users try the app first, then hit limits on tracking/history features. No trial mentioned.
Strategy: Let users experience value before asking to pay. Lowest friction, builds habit before conversion.
Hard Paywall Olive
$14.99/mo
Or $99.99/yr (~$8.33/mo)
Free: Nothing — full gate before app
Gated: Everything — can't use without paying
Immediate hard paywall. Must subscribe before accessing any features. Highest price point in the space.
Strategy: High-intent filter. Only paying users enter. Maximizes ARPU but limits top-of-funnel. Relies on creator hype to drive sign-ups sight-unseen.
Metered + Trial Fig
$69.98/yr
$5.83/mo · "MOST POPULAR"
Free: Limited scans, browse, basic features
Gated: Unlimited scans after limit hit
7-day free trial → yearly plan. Social proof carousel ("872 people joined today!"). Testimonials + stars. Scan limit triggers upgrade.
Strategy: Let users scan enough to get hooked, then gate at usage limit. Trial reduces friction. Urgency + social proof push conversion. Smart hybrid.
Early Paywall OnSkin
$39.99/yr or $6.99/wk
$0.77/wk annual · "BEST OFFER"
Free: ~10 scans, then locked
Gated: Unlimited scans, AI Skin Helper, hair analysis, viral reviews
Paywall during onboarding. Annual pre-selected. "Avoid toxic skincare" fear messaging. 4 PRO features listed. No free trial visible.
Strategy: AIBY's 70-app playbook. Early paywall maximizes conversion on high-intent users. Annual pre-selected to maximize LTV. Weekly as decoy anchor ($6.99/wk vs $0.77/wk annual).
Paywall Spectrum: Open → Locked
Oasis · Soft
Fig · Metered
OnSkin · Early
Olive · Hard
← More free usage More locked →

Paid Ads Intelligence — Meta Ad Library · scraped Apr 29, 2026

Olive · Active Ads
90
30 UGC/video + 60 DCO catalog
Fig · Active Ads
43
All video · new to paid Apr 7
Oasis · Active Ads
—
Not yet scraped
OnSkin · Active Ads
58
55 DCO + 3 video · since Jan 5
Key finding: No competitor uses an agency — zero "Paid for by" disclaimers across all 191 ads. OnSkin (AIBY) is the most mature paid operation — ads running since Jan 5 (115+ days), almost entirely DCO/Advantage+, with LATAM video creative in Spanish/Portuguese. Olive is the most aggressive (90 ads, 2x Fig) with a mix of UGC + DCO. Fig just entered paid ads April 7 — previously 100% organic. All three use FB + IG + Messenger + Threads; Olive and OnSkin also use Audience Network.
Olive — Top Performing Ads
90 active · since Apr 15
Sorted by longevity (longest-running = highest ROAS). Platforms: FB, IG, Messenger, Threads, Audience Network.
VIDEO Apr 15 → still running · 14+ days
⭐⭐⭐⭐⭐ Social Proof Testimonial
"Scan, it tells me the safer pick. Independent testing = peace of mind without hours of research." — Kara N.
CTA: Install now · 2 variants · View Ad ↗
VIDEO Apr 15 → still running · 14+ days
Scan Once. Know Everything.
One scan. Seed oils? Flagged. Heavy metals? Flagged. Better option? Right in front of you. This isn't just a food scanner. It's the peace of mind you've been looking for.
CTA: Install now · View Ad ↗
CAROUSEL Apr 15 → still running · 14+ days
Baby Food Fear Angle
PLEASE pay attention to the foods you're feeding your babies 😩 Many baby foods look healthy on the shelf. But the ingredient list can tell a different story.
CTA: Install now · View Ad ↗
VIDEO Apr 15 → still running · 14+ days
@brockperk UGC Creator Ad
Mom and dad were right all along 😂😂 Comment OLIVE for the app + a 7 day free-trial and 60% off. So you can avoid junk while enjoying foods you like.
CTA: Install now · comment-to-DM funnel · View Ad ↗
DCO Apr 24 → still running · 60 ads
Advantage+ Dynamic Catalog Ads
60 DCO ads using {{product.name}} / {{product.brand}} templates. This is Meta's Advantage+ Shopping — they've built a product catalog and let Meta's AI optimize creative per user. Signals serious paid acquisition investment.
CTA: Download · 1-4 variants each
Fig — Top Performing Ads
43 active · since Apr 7
Sorted by longevity (longest-running = highest ROAS). Platforms: FB, IG, Messenger, Threads. New to paid — first ads launched Apr 7.
VIDEO Apr 7 → still running · 22+ days · ~20 variants
Anti-Inflammatory Diet Angle
Trying to reduce inflammation? See what you CAN eat on an anti-inflammatory diet.
CTA: Download · #1 performer · View Ad ↗
VIDEO Apr 7 → still running · 22+ days · ~12 variants
Speed / Convenience Angle
Check ingredients in <1 second with Fig. Built by people with dietary restrictions who were tired of straining our eyes for 2+ hrs every week at the grocery store.
CTA: Download · View Ad ↗
VIDEO Apr 7 → still running · 22+ days · 4 variants
PCOS Condition-Specific
Instantly see what works with your PCOS. Stop guessing, start scanning.
CTA: Download · View Ad ↗
VIDEO Apr 7 → 14 days
UGC Testimonial Style
Grocery shopping is fun again instead of stressful! Thanks to the fig app!
CTA: Download · View Ad ↗
VIDEO Apr 9 → 15 days
Gluten-Free Diet Angle
Trying to eat gluten-free? See what you CAN eat on a gluten-free diet.
CTA: Download · View Ad ↗
Pattern: Fig uses one master framework ("Trying to [condition]? See what you CAN eat.") and A/B tests across conditions (inflammation, PCOS, gluten-free). Smart — same video creative, swap the condition hook. All ~20 variants of the inflammation angle = this is their proven winner.
OnSkin (AIBY) — Paid Ads Machine
58 active · since Jan 5 · 115+ days
AIBY's 70-app playbook in action. Almost entirely Advantage+ DCO catalog ads — no hand-crafted copy needed. Video creative is in Spanish/Portuguese (LATAM targeting). This is what mature, scaled app acquisition looks like.
DCO Jan 5 → still running · 115+ days
Longest-Running Winner
Advantage+ catalog ad — {{product.name}} / {{product.brand}} template. Running 115+ days = proven positive ROAS. AIBY's top performer. View Ad ↗
VIDEO Feb 23 → still running · 65+ days
Spanish LATAM Video
"Comprobador de ingredientes para el cuidado de la piel 🌿 Descubre QUÉ te pones en TU piel" — skincare ingredient checker targeting Spanish speakers. View Ad ↗
VIDEO Mar 7 → still running · 53+ days
Portuguese LATAM Video
"Você realmente conhece seus favoritos? 💅 Scanner de cuidados com a pele" — targeting Brazilian Portuguese speakers. View Ad ↗
Pattern: AIBY treats OnSkin like a performance product, not a brand. Zero English video creative — all hand-crafted ads target LATAM in native languages. For English-speaking markets, they rely 100% on Advantage+ DCO catalog ads (Meta's AI picks the creative). This is the polar opposite of Fig/Olive's UGC-first approach. 55 of 58 ads are DCO = fully automated acquisition at scale.
Ad Change Tracker
Take snapshots to track which ads are added/removed over time. Removed = angle that stopped working.
Dead Angles Graveyard
Ads competitors killed = angles they tested and abandoned. Don't repeat these.

Total Social Followers Over Time

Tracking started Apr 2026. Monthly snapshots will build the growth curve. Early data points estimated from launch dates and known milestones.

Channel Mix — Brand Accounts Only

Follower-to-User Conversion

Oasis · 427.6K social / 100K users 4.3x
Social reach exceeds user base — content-first growth engine + 65K Facebook
Fig · 141.2K social / 1M users 0.14x
Low social-to-user ratio — slideshow accounts + ASO drive installs, not brand follows
Olive · 31.6K social / 200K users 0.16x
Creator-driven installs but weak brand social — users don't follow back
OnSkin · 122.3K social / 8M users 0.015x
Almost pure paid acquisition — 8M users but only 122K social followers
O
Oasis Health
Dublin, IE · 2 founders
Best at: Founder-led content, brand trust
Weakest: Single founder dependency
Steal: Build-in-public + holding co strategy
Click for full deep dive →
Ol
Olive App
LA, CA · 4 people
Best at: Product breadth (1M DB), restaurant data
Weakest: Social reach (31K), accuracy
Steal: Ecko Digital creator playbook
Click for full deep dive →
F
Fig
NYC · 14 people
Best at: $5M ARR with 2-person mktg team
Weakest: SnackSafely vulnerability
Steal: Roster platform, slideshow tactic
Click for full deep dive →
OS
OnSkin
Miami, FL · AIBY (~391)
Best at: AIBY war chest, 8M user base
Weakest: OnFork underperforming (2.1K ratings)
Steal: Paywall timing, Safety Score concept
Click for full deep dive →